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Case Study | How Babycare Handles Double 11 Peak Season?

Mother & Baby E-commerce · Multiple Locations

Project Background

Babycare is a maternal and infant brand under Hangzhou Beika Industrial Co., Ltd. As a full-category maternal and infant brand, Babycare currently has multiple sub-brands including woobaby, wiya, mamicare, BCKID, with product series covering multiple fields including maternal and infant supplies, complementary foods, children's clothing, early education, women's products, and personal care.

During Double 11 in 2020, Babycare's total online sales exceeded 900 million RMB, once again winning the sales championship in the maternal and infant industry.

900M+
Double 11 Sales
400K
Daily Package Volume
4000/h
Sorting Efficiency Target

Customer Requirements

The customer wanted to use a system to replace traditional manual sorting to improve outbound efficiency and reduce mis-sorting rates, with clear requirements of 4000 pieces per hour sorting speed and 0.03% mis-sorting rate. With the company's development and steadily increasing sales, there were requirements not only for outbound efficiency but also for understanding cost-related data through the system.

Solution

Bdaitec provided the solution that Babycare needed.

Core Equipment

  • Conveyor SystemConnects all stages to achieve automatic parcel flow
  • Sorting SystemCompleted packages enter the DWS system through the conveyor line. Through code reading, packages are sorted to corresponding compartments based on courier company according to feedback data.
  • DWS SystemIntegrated volume measurement, weighing, and code reading

DWS System Functions

  • Volume Measurement: Accurately track the consumption of each standard express box to facilitate consumable cost calculation.
  • Weighing: Directly calculate express shipping costs, saving labor costs and avoiding calculation errors.
  • Code Reading: Read label information to transport packages to designated exits. Software upgrades enable sorting not only by courier but also by region.
Babycare Smart Sorting Wall
Babycare Smart Sorting Wall System
Conveyor Sorting Line
Conveyor Sorting Line

Project Results

Before Double 11, Bdaitec designed intelligent conveyor sorting equipment for Babycare. With the company's development and Bdaitec's professional solution design, we customized automation solutions for East China, South China, and North China warehouses.

Ultimately, we not only met customer efficiency requirements but also achieved expected targets for precise control of volume measurement and weighing. We realized the customer's goal of processing 400,000 packages daily.

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