Project Background
YUMOMO trendy women's fashion brand was founded in 2010, belonging to Hangzhou Zhuokun E-commerce Co., Ltd. Its fashion designs excel at breaking through tradition, always striving for continuous innovation and fusion, absorbing the essence of Eastern and Western trend culture, integrating international fashion concepts with Chinese dressing styles. It has expanded coverage of women's items from inside to outside, from top to bottom, covering daily necessities, beauty accessories, etc., aiming to create the concept of quality life and tasteful living.
The philosophy of breaking through tradition has also influenced YUMOMO's development transformation. They built their own private domain system early, currently with 7.77 million Weibo followers, 9.53 million Taobao followers, 5-6 live streaming sessions per month, with a conversion rate of about 7%-8%.
Why Invest in This System?
YUMOMO warehouse covers an area of about 13,000 square meters, of which 8,600 square meters are dedicated to storage, sorting, turnover, and shipping. Large space with clear zones naturally requires many employees.
In the early days, daily order volume was around 4,000 pieces, operated entirely manually. Although manageable, it was labor-intensive with high error rates. With the company's transformation, fan base exploded, and daily orders surged dramatically. Manual operations could hardly handle order volumes during promotional events, and finding temporary workers who could start immediately was difficult, plus labor costs were rising. At the same time, the chain reaction caused by sorting errors also caused significant losses to the company. Multiple courier companies stationed at the same location often had wrong pickups, causing economic losses and customer attrition that the company could not ignore.
With foresight, YUMOMO decisively chose Bdaitec to provide technical support in warehousing and logistics to help solve these problems.
Bdaitec & YUMOMO | Design Highlights
The customer's basic need was to design a packing and outbound conveyor line to replace traditional manual sorting, achieving improved outbound efficiency and reduced error rates, with guaranteed sorting efficiency of 3,500 pieces per hour. The highlight of this project is that YUMOMO made special requests to integrate with ERP, enabling post-tracing of which employee packed which package, with video tracing and piece-counting functions.
Solution
Bdaitec provided the solution that YUMOMO needed.
Verification Packing Station
Set up 4-person packing stations, one person responsible for verifying orders, the other three for packing. Each workstation is equipped with a camera system above, recording in real-time during order packing for post-tracing.
Conveyor System
The conveyor line is set up between two groups of packing stations, lower than the packing stations for convenient placement of packages by packing personnel on both sides.
Since the warehouse is on the third floor, to reduce the burden of handling, a large incline conveyor was added. Packages pass through the incline conveyor directly through the third-floor window, via the passage ramp, reaching the first-floor truck.
DWS System
- Weighing: Directly calculates express shipping costs, saving labor costs and avoiding calculation errors.
- Code Reading, Multi-barcode Recognition, ERP Integration: Packages have two types of barcodes - tracking number and employee ID. When passing through the DWS system, scanning the order obtains the tracking number and employee ID, transmitting the information to the ERP system, binding the employee ID with the tracking number for statistical analysis of packing personnel efficiency and post-tracing.
Sorting System
Based on data feedback from the DWS system, packages are sorted to corresponding compartments by courier company.
Results
Ultimately, both hardware equipment and software integration met customer expectations, improving outbound efficiency while accurately recording employee work efficiency for post-tracing accountability, beneficial for enterprise employee management.
During this follow-up visit, General Manager Xu highly praised this system, thanking Bdaitec's cooperation and dedication. After project implementation, YUMOMO achieved "three reductions": reduced labor intensity, reduced costs, reduced error rates. Through "three reductions" the enterprise increased revenue. The initially invested equipment funds were recovered in just two years. Daily shipping peak of 20,000 pieces is easily handled.